The free distribution of WaterGuard in cholera hot-spot communities has been necessary during high risk periods since the product was launched in 2009 in order to mitigate the risk of cholera outbreak: for example at times of
increased risk during the rainy season, and during periods when diarrheal disease surveillance data indicate significant levels of increase. Anecdotal evidence suggests that the mass distribution of free bottles of WaterGuard has suppressed demand for the commercially sold product.
This year, PSI will use a voucher system in order to retain the profit incentive for merchants to stock and sell WaterGuard, to reinforce perception of the product’s value, and to build awareness of private sector supply channels for future consumer purchase.
Read more here.